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MOW
MATTER
Join early access

FOR LAWN CARE BUSINESSES

Start small.
Choose what helps you grow.

Proposed launch plans, clear transaction fees and optional add-ons. No paid checkout is active yet.

PROPOSED LAUNCH PLANS

A plan for your next chapter.

Start with up to 10 customers and 70 monthly AI credits. Move to a paid plan as your route and crew grow.

Solo Starter

$0 / month

Up to 10 customers · 1 user

70 AI credits / month
What’s included
  • Branded website
  • Basic invoicing and payments
  • Owner mobile workspace
  • Job Routing Agent
Join early access

Scale & Crew

$129 / month

Unlimited customers and crew users

1,000 AI credits / month
What’s included
  • Everything in Growth
  • Multi-crew management
  • Permission-based crew access
  • Location tracking + all agents
Join early access

OPTIONAL ADD-ON · PROPOSED LAUNCH PRICING

Instant Quotes

Turn an address into an eligible lawn-care quote using property data and your approved pricing. Capture inquiries while you’re out on the route.

  • 25 completed property quotes per month
  • Your service area, minimum price and quoting rules
  • Branded quote flow for your website and QR codes
  • Unusual lawns routed to you for review
$39 / month

Available with any Mow Matter plan.

14-day free trial · up to 10 quotes

No card required. Trial ends after 14 days or 10 completed quotes. Extra quotes: $1 each, only with overages enabled. Quote allowance is separate from AI credits; no double charge for the same quote.

See Instant Quotes

Trial opens when Instant Quotes launches. No subscription or charge is created today.

OPTIONAL VISIBILITY ADD-ON · PROPOSED

Featured Local Placement

Stand out when homeowners look for lawn care in your service area. Featured placements are clearly labeled Sponsored.

Proposed launch price: $29/month per ZIP code. Up to three featured listings per ZIP; placement order rotates. Your approved organic listing remains separate.

Reach the yards near your route.

Requires an approved listing, matching service area and confirmed payment. Placement does not guarantee leads or exclusive territory.

Join the featured-placement list

Paid promotion is not active yet. No purchase or charge is created today.

Know what’s included—and what’s extra.

Proposed platform service fee: 1.5% of collected service payments, in addition to payment-provider processing charges. A $100 payment would carry a $1.50 platform fee before processing charges. There is no subscription charge on Starter; payment and applicable usage charges still apply.

Credits apply to eligible AI tasks such as route re-optimization. Instant Quotes has its own add-on allowance. Credit costs per action, add-on packs, expiration and communication allowances will be published before billing launches. No paid checkout is active on this page.

Demo crew app screens showing today’s route and a job completion photo
The crew appIllustrative interface demo · Sample data · Connected services in development

A plan for the field
and the office.

The same brand and connected service history across the owner’s hub and crew workspace.

Explore the management hub